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KB Home has launched a first-of-its-kind metaverse new-home community in Decentraland. The virtual community features a three-dimensional welcome pavilion and three architecturally distinct model homes with interactive features to encourage exploration and engagement.
The virtual new-home community features advanced technology that allows visitors to discover the many design choices available to personalize a KB home. Visitors can select from multiple flooring, cabinet, countertop, faucet, tile, and lighting options to create their unique vision of home.
In addition to personalizing their dream home, visitors can continue their homebuying journey in the physical world with the help of a virtual host who greets and educates potential buyers on the benefits of building a new KB home. The experience offers multiple ways for visitors to explore their options and make an informed decision.
The model homes in the virtual community feature four distinct exterior styles, including contemporary, Spanish, farmhouse, and craftsman architecture. Each home offers interactive features to encourage visitors to engage and explore.
KB Home’s virtual new-home community is an innovative approach to homebuying that offers visitors a unique and engaging experience. The advanced technology and interactive features make it easy for visitors to personalize their dream home and continue their homebuying journey in the physical world.